Brand manager

CENTRAL ASIAN UNIVERSITY is seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be responsible for developing and implementing brand strategies, planning and managing marketing campaigns, and overseeing the production and placement of advertising materials. This role requires a strong understanding of market research, consumer behavior, and effective budget management.

Key Responsibilities:

• Develop and implement comprehensive brand strategies.
• Plan and manage marketing campaigns across various communication channels.
• Conduct thorough market and competitor analysis to identify opportunities and threats.
• Collaborate with designers to create and coordinate advertising materials.
• Manage the marketing budget and assess the effectiveness of promotional activities.
• Work closely with internal teams and external partners to execute marketing initiatives.
• Monitor and evaluate the performance of marketing campaigns and prepare reports on key metrics.
• Utilize monitoring data for feedback and propose strategic planning and tactics adjustments.
• Oversee the development, production, and placement of POS materials.
• Conduct in-depth and quantitative market research.
• Manage marketing communications effectively.

Requirements:

• Minimum of 2-3 years of experience in a brand management role or a similar marketing position.
• Expertise in market research and consumer behavior analysis.
• Proficiency in developing and coordinating POS materials and other marketing content.
• Skills in content creation and advertising material development.
• Ability to develop and manage marketing budgets.
• Knowledge of MS Office full-stack.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities.
• Strong organizational skills with meticulous attention to detail.
• Ability to work under tight deadlines.

• Flexibility and adaptability to evolving market conditions.

  
  

Desirable Criteria:

• Experience in branding and identity design.

  
  

Work conditions:

• Work schedule: 5/7, from 9:00 to 18:00.
• Atmosphere: Friendly and energetic team of young professionals.
• Support: Professional support of the existing team.
• Employment: Official with a probationary period ✅.
• Salary: Discussed at the interview depending on the knowledge and experience of the candidate.
• Vacation: Annual paid leave of 28 working days;
• Benefits: Discussed individually.
• Workplace: Modern campus.